18 August 2007


Tyler Houts

A company logo can be an invaluable marketing tool if created and used correctly. The logo is a

memorable and meaningful representation of your company. It is important that you do not just

blow off the design of your company logo. Hiring a professional design firm is well worth the

money. Read these benefits of having a logo with superior design and you’ll see why.

First Impressions

First impressions are key in several areas of life. Think about how you wanted to make a great

first impression anyone who has ever interviewed you. In the same way, your company logo is

out there making first impressions to potential customers. For this reason you want your logo to

represent your company in the best way possible. And the last thing you want is for your logo to

turn people away from your business.

Professionalism and Credibility

A company without a logo just doesn’t look professional, that’s all there is to it. Would you do

business with a company without a logo? How would you know they were established and

professional? A well designed logo establishes the credibility your company needs to gain and

retain clients. Also, a logo will make you look like you’ve been around a long time, even if you


Trust and Memorability

To be successful in the business world, you must have the trust of your customers. In the mind of

consumers, a good logo helps to build trust. Customers can confide in a company with a good

logo to represent their company. Along with trust comes memorability. People remember

trustworthy company’s and want to do business with them more often. They will also refer friends

and family to your business as well.

Confidence and Brand Value

A good logo is one of the key elements in starting a successful business. Not only does a

successful logo look good to potential clients but it also can help to motivate employees. Working

for a company that is well represented by a logo can help employees realize company goals.

And if your logo and brand becomes extremely well known and valuable, you can start to market

it even more with merchandise like clothing, coffee mugs, stickers, etc.

With all of these benefits, how can your company afford to not have a logo? Don’t be afraid to

spend some money for a professionally designed logo, either. It will more than pay for itself in

time. So do your company a favor and get a great company logo today!

About the Author: Tyler Houts is the Public Relations and Online Marketing Director for Kinetica

Media, an internet marketing company that works to harness the power of the internet for

businesses of all sizes. Visit www.kineticamedia.com to see how their proven online marketing

campaigns can enhance customer loyalty and attract new clients.