09 August 2007

GRAPHIC DESIGN IN-DEPTH

As a graphic designer, you can quickly become a salesperson's best friend. By creating a graphic design label or logo through digital media, you utilize your creative expertise in providing companies with the visual tools that help them sell their product. Digital design creates communication with the consumer through eye-catching and though-provoking advertising. In addition to being creative and adept with graphic design software programs, you will be called upon to create print collateral for a client's sales and marketing needs. Print collateral includes:
  • Creative sales brochures
  • Visual aids used in presentations
  • Web content
  • Posters and signs

Growing Industry
Because of the marketing success that digital media has enjoyed in promoting businesses and products, graphic design is growing and generating incredible interest as an industry. While no academic program can guarantee future salary prospects, this is excellent news for entry-level or staff-level graphic designers, who are reported to make an annual salary of $40,000, according to the U.S. Department of Labor Statistics. With high competition for these jobs, it is important to gain as much experience and education in digital media and layout design as possible. Attending a campus-based academic program in digital media means taking classes in computer systems and software development. These classes will provide you with a wide range of graphic design and digital media knowledge.

Sources:
U.S. Department of Labor Designers
"Marketing Collateral": Wikipedia, The Free Encyclopedia

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